Why it matters how you decline
Declining a job offer is more common than people realise: you accepted a counter-offer from your current employer, you received a better offer elsewhere, the role or package was not quite right on reflection, or your circumstances changed. Whatever the reason, the way you decline matters. Recruiters and hiring managers have long memories. Industries are smaller than they look. The hiring manager at the company you are declining may be your future client, collaborator, or interviewer at a different organisation within two years. Declining professionally preserves the relationship; declining poorly or going silent damages it permanently.
What to say and what not to say
Decline promptly: as soon as you know you are not going to accept, contact the recruiter or hiring manager. Do not string them along while you wait for another offer to finalise — it wastes their time and they will know. What to say: thank them for the offer and for the time they invested in the process, give a brief reason for declining (you do not need to give a detailed explanation, and you do not owe them the name of the competitor offer you accepted), and express genuine good wishes. What not to say: do not criticise the role, the team, the salary, or the company — even if these were the reasons. Do not compare the offer unfavourably to another one you received. Do not lie about your reason (if you are accepting another offer, say you have accepted another opportunity — this is vague but honest). Do not go silent: not responding to an offer after receiving it is unprofessional and creates a negative impression that is hard to repair.
Email template for declining a job offer
"Dear [Name],
Thank you so much for offering me the [Role Title] position at [Company]. I have given it careful consideration and I have decided not to accept the offer at this time. This was not an easy decision — I was genuinely impressed by [something specific about the company or the team] and am grateful for the time and thoughtfulness you invested in the process.
I hope our paths cross again in the future and I wish you and the team continued success.
Kind regards,
[Your Name]"
This is brief, genuine, non-specific about the reason, and ends positively. If you are declining because of salary and the relationship is one where you feel comfortable, you can be more specific: "The compensation was below what I needed at this stage of my career" — this can occasionally prompt a counter-offer if the employer has flexibility they had not already offered.
What if you want to negotiate instead of decline?
If you are inclined to decline because the salary or benefits are not quite right, but you would accept the role at a higher package, negotiate before declining. Express your genuine interest, name the specific package you need, and give the employer the opportunity to come back to you. "I am very interested in this role and would love to join the team. The salary is below my target of [amount] — is there any flexibility on the package before I make my final decision?" Most employers would rather negotiate than lose a candidate they have invested time in assessing. Only decline without negotiating if you know the package is completely wrong or the role itself is not the right fit.