What Lenskart actually looks for

Lenskart, founded by Peyush Bansal, built its business around eyewear, glasses, sunglasses, and contact lenses, and it's known for an omnichannel approach that blends a large network of physical stores with a strong online presence, rather than being a pure e-commerce play. The company controls a lot of its own supply chain, including manufacturing and lens-cutting technology in its stores, which lets it offer fast turnaround and lower prices than traditional standalone optical shops, and interviewers for operations and supply chain roles probe this vertical integration specifically. Lenskart has also invested heavily in try-on technology, virtual try-on features in its app, and in-store eye testing, so product and technology roles get tested on how comfortable candidates are blending a physical retail experience with digital tools. Peyush Bansal has a high public profile in India, including appearances on shows like Shark Tank India, and interviewers sometimes reference the company's founder-driven, consumer-brand-building culture, similar in spirit to other well known Indian D2C success stories.

Common questions and how to answer them

How does Lenskart's omnichannel model, physical stores plus online, give it an advantage over a pure online eyewear retailer? is a core strategy question, and a strong answer discusses trust-building (people like trying on glasses physically) alongside the efficiency of digital ordering and reordering. How would you improve the virtual try-on experience in the Lenskart app? tests genuine product thinking about a feature that's central to how Lenskart differentiates its digital experience. Lenskart controls a lot of its own manufacturing and lens-cutting, how does that change how you'd think about inventory and turnaround time compared to a company that outsources manufacturing? tests supply chain thinking specific to Lenskart's vertically integrated model.

How to prepare

Visit a Lenskart store or spend time in the app before your interview, notice the eye test process, the try-on features, and the turnaround time for glasses, since interviewers expect familiarity with the actual customer experience. Understand why vertical integration, owning manufacturing and lens-cutting, matters to Lenskart's cost and speed advantage, since this comes up in supply chain and operations interviews specifically. If you're interviewing for a retail or store-operations role, think through how Lenskart balances the in-store experience with its digital tools, since that blend is central to the brand.

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Frequently asked questions

Is Lenskart an online-only eyewear retailer?
No, Lenskart runs a large network of physical stores alongside its online platform, and this omnichannel approach, letting customers try on glasses in person while also ordering online, is central to its strategy.
Why does Lenskart control its own manufacturing?
Owning manufacturing and lens-cutting technology lets Lenskart offer faster turnaround times and lower prices than many traditional optical retailers that rely on outsourced suppliers.

Before your next interview, it helps to have the fundamentals down. Our complete guide to preparing for a job interview covers the basics, and the STAR method is a reliable way to structure almost any answer under pressure.