Why this negotiation is different
Relocation adds a second negotiation on top of salary: moving costs, temporary housing, and sometimes a spouse or partner's job search, all of which are real expenses the base salary conversation doesn't cover. If you're moving from a lower cost-of-living area to a higher one, you have a strong, specific case for a higher number, but be careful with the reverse: moving to a lower cost-of-living area doesn't automatically mean you should accept a lower offer if the company's pay band for the role is otherwise unchanged, some companies apply cost-of-living adjustments and some pay a flat national band regardless of location.
A specific script and approach
Separate the two asks clearly: "I'm excited to make this move. On base salary, given the cost-of-living difference and the market rate for this role in [new city], I'd like to discuss [X]. Separately, could we talk about relocation support, covering moving costs and possibly temporary housing for the first month?" Keeping salary and relocation as two distinct line items makes it easier for the hiring manager to say yes to each individually rather than feeling like you're stacking asks into one big number.
Common mistakes
Don't assume relocation assistance is automatically included, always ask explicitly since many companies only offer it if you raise it. Don't skip researching the actual cost-of-living difference between the two cities, a vague "it's more expensive there" claim is much weaker than citing a specific comparison. And don't accept a relocation package with a repayment clause (having to repay moving costs if you leave within a year) without reading it carefully and asking about the exact terms.
Frequently asked questions
Before your next interview, it helps to have the fundamentals down. Our complete guide to preparing for a job interview covers the basics, and the STAR method is a reliable way to structure almost any answer under pressure.