Why interviewers ask this
This question assesses genuine engagement and self-awareness, and, where relevant, whether your interests connect naturally to the role or industry, though the connection does not always need to be direct. Interviewers are generally more interested in authenticity here than in hearing a strategically chosen, career-focused answer that does not actually feel genuine.
Choosing a genuine answer
Answer honestly, whether your genuine passion is directly work-related or a personal interest outside work, since authenticity reads far better than a forced, career-optimised answer. If your passion is unrelated to the role, briefly note any transferable quality it demonstrates (discipline, creativity, persistence) without overreaching to force a connection.
How to structure your answer
Name your genuine passion clearly and briefly, explain specifically what draws you to it, and if there is a natural, honest connection to the role or transferable qualities it demonstrates, mention it briefly without forcing the link.
Frequently asked questions
Before your next interview, it helps to have the fundamentals down. Our complete guide to preparing for a job interview covers the basics, and the STAR method is a reliable way to structure almost any answer under pressure.